RSS to e-Mail
RSS to e-Mail? Speak English?
This a really cool way to save time for users who already have a blog. Most blogs automatically post an RSS feed. (What’s an RSS feed?) We simply set up the email service to grab this feed.It is then formatted and sent out automatically automatically as an email to your email list.
You can schedule how often these emails are sent, if you’re a prolific blogger, one a week is a good idea, but for most people once a month is sufficient. You probably don’t want to send daily emails to your users, because you don’t want your email subscribers to unsubscribe.
As you can imagine, this saves users a significant amount of time and cost, while increasing their marketing reach.
In addition, once the initial setup is done, you won’t have to hire a designer/developer to send your emails for you! You will still have to pay the send fees (in our case, they will be 1.5 cent per recipient plus $5 per message).
If you don’t know what an RSS feed is, read on — it’s worth understanding!
RSS feeds are used to publish frequently updated content, e.g. blogs, news articles, etc… There is a lot of history and other formats, but the most common format now is written in XML (compared to HTML for websites) and is highly standardized. This allows a vast variety of RSS readers to grab the content and display it. Without refreshing or reloading anything, the RSS reader shows you the most recent content with a link to the articles it came from. The advantage for the users of RSS readers is that you can subscribe to a variety of feeds you’re interested in. One of my personal favorite uses of RSS is that it allows me to track any new items on my local Craigslist classifieds for a number of items I’m looking for. So, without having to actually go to visit the different pages for up-to-date search results for the 10+ items I’m looking to buy second hand on Craigslist, I can see in one small area (I’m using a browser plugin that alerts me when a new item was added) all the new items, including other feeds I subscribe to, like Web Development Magazine articles. So from the users perspective the main difference between an RSS feed and a blog page overview, is that you can subscribe to the RSS feed, and have it give you a summary of new articles/listings showing up in ONE interface, your RSS reader.